It's more than a song. They're the words we live by.

They mean we build Chevy Trucks to be the most dependable, longest-lasting trucks on the road.* Built rugged to take what the world can dish out. Built dependable, because we know that people are counting on us. Built for the people who get the job done, day after day. There's a quiet satisfaction in that. And a whole lot of pride. Because we don't just build trucks to carry people and their loads.

We build the trucks that carry their dreams.

*Dependability based on longevity:1981-1998 full-line light-duty truck company registrations. Excludes other GM divisions.